Charlotte Stahl, who led music partnerships across Europe, the Middle East and Africa for TikTok, has left the company after more than five years at the company.
Stahl confirmed her exit via LinkedIn on Wednesday (December 10), saying her tenure at the ByteDance-owned social media app brought “more personal and professional growth than I ever imagined.”
She joined TikTok in 2020 as Artist Relations Manager for Germany. By October 2022, she had become Head of Music Operations for the DACH region (Germany, Austria, and Switzerland) and Central and Eastern Europe.
In the summer of 2024, she took on a broader role as Head of Music Partnerships EMEA, overseeing relationships with artists, labels, and music partners.
Before TikTok, Stahl worked at YouTube for over three years, Aviator Management, Germany’s Roba Music Publishing and at Sony Music Entertainment, where she started her music industry career.
“We helped artists, labels and music partners onboard and thrive, being the human and approachable faces of a new, powerful platform that became the world’s most important driver in music discovery and promotion.”
Charlotte Stahl
At TikTok, Stahl said: “We helped artists, labels and music partners onboard and thrive, being the human and approachable faces of a new, powerful platform that became the world’s most important driver in music discovery and promotion.”
The role involved managing what Stahl called “ambitious projects.”
Stahl credited her team and industry partners for her accomplishments at the company, saying: “None of this would have been possible without genuine collaboration, trust and open conversation with our amazing partners in the music industry — especially the artists and labels we worked with every day. It means the world to me that we got to build this together.”
TikTok hasn’t announced a replacement for Stahl’s role.
Her departure comes just months after TikTok expanded its SoundOn distribution and services platform to Germany after launching in the UK, US, Brazil and Indonesia, and Australia.
SoundOn has seen “hundreds of thousands” of acts release music and generate revenue on the platform, TikTok said in September. The launch in Germany allowed local artists to distribute their songs across major streaming platforms like Spotify, Apple Music, Amazon Music, YouTube Music, SoundCloud, Deezer, Pandora and more.
The development marks the latest executive change across TikTok’s global operations. Two weeks ago, TikTok appointed Ziad Ojakli as head of public policy for the Americas, a veteran government affairs executive, as the company races to finalize the sale of its US operations.
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