Downtown Artist & Label Services (DA&LS) has expanded its presence in the Música Mexicana market through a series of artist and label partnerships, plus two key internal promotions.
Lorena Cabral has been elevated to Director, A&R, Mexico.
Cabral joined the company in 2024 as Senior Manager, A&R, and was involved in identifying and developing artists/labels in the Música Mexicana space, including Virlan Garcia, Conjunto Nuevo Amanecer, and Movic Records.
She will now lead the company’s A&R efforts across Mexico.
Regarding her promotion, Cabral said: “The creative energy coming out of Mexico right now is undeniable and we’re excited to be part of it by partnering with some of the most visionary artists in the country.
“Our mission has always been to empower creators on their own terms, and the Música Mexicana artists we’re working with are redefining what success looks like on a global stage.”
Additionally, Daniela Gutiérrez has been promoted to Director, Marketing, Latin.
Gutiérrez has led campaigns for artists including Netón Vega, Luis R Conriquez, and the late Lefty SM, whose release Por Mi México Remix involved several artists in the genre.
Raymond Tapia, Artist & Label Services VP, A&R (Latin) at DA&LS, added: “By helping our artists stay true to themselves while reaching new global audiences, Lorena and Daniela’s leadership has been a huge part of Downtown’s success in the region. Their work has helped lay the foundation for the next generation of Música Mexicana.”
DA&LS recently expanded its collaboration with Genesis Records to include the catalog of Mexican singer-songwriter Edgardo Nuñez.
Additional recent partnerships include those with singer and composer Virlan Garcia, norteño ensemble Conjunto Nuevo Amanecer, rising artist Hernán Trejo, and Movic Records, the label behind PXNDX and Los Claxons.
These moves follow DA&LS’s work with Victor Mendivil, whose album Tutankamon was released via Rico o Muerto in July. It achieved over 10 million streams on its first day and landed on the Billboard US Latin chart.
Óscar Maydon, artist and co-founder of Rico o Muerto, commented on the collaboration with Downtown: “The success of Victor Mendivil’s Tutankamon has been a proud moment for us, and Downtown Artist & Label Services has played a key role in making that possible.
“Their transparency, support, and deep understanding of the genre and industry has always made them the trusted partner of choice for Rico o Muerto. We look forward to continuing our work together and building on this momentum.”
Last year, DA&LS announced an exclusive distribution partnership with Josa Records, focusing on rising star Netón Vega, whose 2025 debut album has driven over 2 billion cumulative streams.
The company has now additionally partnered with D Luna Music, whose artist Juan Freer recently surpassed 400 million streams.
Downtown Music operates across four divisions – Publishing, Distribution, Artist & Label Services, and Royalties & Financial Services – supporting creators, rights holders, and partners in 145 countries.
DA&LS’s recent moves reflect broader trends in the global music business, where independent labels and regional talent are increasingly driving international streaming success.
Music Business Worldwide recently reported Downtown’s partnership with SymphonyOS, aimed at providing artists with AI-powered marketing tools to promote their music without reducing time spent on creation.Music Business Worldwide
